Get Your Time Back. Build a Stronger Team.
Practical help with the business stuff so you can focus on what matters—growing without burning out.
Serving small businesses in Nashua, Manchester, and throughout Southern New Hampshire.
I'm Samantha, helping local business owners build systems that work—with experience from Stanford and Google brought down to earth for small businesses.
Feeling Overwhelmed? You're Not Alone.
Most business owners are drowning in day-to-day operations, unsure what to fix first. You're not failing—you just can't see the full picture from inside the chaos.
Reclaim your time so the business runs without you day-to-day
Build a confident, empowered team that makes decisions without constant supervision
Grow sustainably, without adding more stress to your plate
Here's What Changes
Reclaim Your Time
Stop being in the middle of everything. Your business runs without you.
Get Total Clarity
Know what's broken, what's working, and what to fix first—no guessing.
Make Decisions Confidently
Clear strategy. Empowered team. Steady revenue.
Here's What Changes
The Transformation
See how strategic operations support transforms your business from chaos to clarity
Everything bottlenecks at you
Time Freedom
Team needs constant direction
Empowered Team
Growth adds stress, not freedom
Sustainable Growth
This transformation doesn't happen by accident. It starts with understanding where you are today.
Ways to Work Together
Free Consultation
15-minute strategy call to explore your challenges
Hourly Support
Flexible help when you need it most
Project Support
Weekly or monthly dedicated support
A Simple Process That Gets Real Results
Initial Consultation
We start with a no-pressure conversation about what's really going on in your business and explore which service is the right fit.
Clear Diagnosis
I'll review everything with you and give you a straightforward assessment: what's working, what's breaking, and what to tackle first.
Get Help or Build a Partnership
If we're a fit, we'll either build your step-by-step plan together or start an ongoing partnership. If we're not a fit, I'll point you in the right direction.
Real Businesses, Real Results
James Thompson
Owner, Thompson HVAC | Nashua, NH
The Challenge
James was working 70-hour weeks just keeping up with service calls and estimates. Scheduling was a mess, his team kept asking him the same questions, and he couldn't find time to grow the business.
What We Built
We set up a simple scheduling system, created clear job procedures for his techs, and trained his office manager to handle day-to-day decisions. No fancy software—just practical systems that actually work.
The Result
James cut his work week to 45 hours and his team runs jobs without constant check-ins. He's now booking commercial accounts he never had time to pursue before. His business grew 30% without him working more.
"Before working with Samantha, I was the bottleneck in my own business. Now my team knows what to do, and I can actually take a weekend off without my phone blowing up."
— James Thompson, Owner
Ruby Brown-Herring
Grief Counselor | Merrimack, NH
The Challenge
Ruby wanted to leave her full-time job and start her own counseling practice but had no idea how to handle the business side—pricing, paperwork, client management, all of it.
What We Built
We set up her business structure, figured out pricing that actually works, created intake forms and client systems, and walked through incorporation. The boring stuff that no one teaches you but you absolutely need.
The Result
Ruby now runs a full-time practice that supports her family. She focuses on helping people heal while the business runs smoothly behind the scenes.
"I had no clue how to actually run a business. Samantha didn't just give me advice—she helped me build it step by step. Now I have a real practice, not just a dream."
— Ruby Brown-Herring
What Clients Say
"I was spending 10 hours a week just doing schedules and dealing with last-minute callouts. Samantha helped us set up a simple system that cut that down to maybe 2 hours. Now my staff actually knows what's expected."
"Before Samantha, I didn't even know what I needed help with—I just knew I was drowning. She figured out where the problems actually were and gave me practical steps to fix them. Not theory. Real solutions."
"My business coach told me I needed 'better systems' but never explained what that meant. Samantha actually showed me how to build them. It's not rocket science, but someone has to teach you."
Frequently Asked Questions
Start with a free 15-minute consultation. We'll discuss your challenges and recommend the best fit. If you're not sure what you need, the Business Health Diagnostic is a great way to identify your biggest opportunities.
While we're based in Nashua and primarily serve Southern NH (Nashua, Manchester, Hudson, Merrimack), we work with clients throughout New England and can provide virtual consulting services.
We bring world-class operational expertise from Stanford and Google, adapted specifically for small businesses. No corporate jargon or one-size-fits-all solutions. We work with your actual budget, team, and constraints to build practical systems that work.
Many clients see immediate improvements in clarity and decision-making after the first session. Operational changes typically show results within 4-8 weeks, depending on the complexity of the issues we're addressing.
That's completely normal and exactly why we offer a free consultation. Most business owners know something isn't working but aren't sure what to fix first. We'll help you identify the real issues.
Yes! We work with businesses at all stages, from pre-launch to established companies. Early-stage businesses benefit from getting systems right from the start rather than trying to fix them later.
We work with service-based businesses, contractors, retail shops, professional practices, and more. If you have a team and operational challenges, we can help.
No. While many clients find ongoing retainer support valuable, you can start with a single consultation or hourly session. We'll never lock you into a contract that doesn't make sense for your business.
Still have questions?
Book a free consultation to discuss your specific situationProudly Serving Southern New Hampshire
Bringing world-class operational expertise to local business owners throughout New England
Local & Accessible
Based in Nashua, serving businesses throughout Manchester, Hudson, Merrimack, and the Greater New England region.
Community Focused
We understand the unique challenges of running a small business in New Hampshire and bring that local perspective to every engagement.
World-Class Expertise
Stanford MBA and Google experience adapted specifically for small business owners who need real solutions, not corporate theory.
Meet Samantha
Based in Southern New Hampshire, serving small businesses throughout Nashua, Manchester, and the Greater Merrimack Valley
Helping local business owners figure out what's broken and how to fix it—without the corporate jargon
I worked at Google and went to Stanford for business school. Now I help small business owners in Southern NH figure out the operational stuff that no one teaches you—how to actually run the business so it doesn't run you.
What I Learned at Google
I worked with Google's CEO during a major growth period. Big companies have entire teams for operations. Small businesses have you—doing everything. I help bring that level of organization to businesses that can't afford a full operations team.
Why I Do This
I saw the difference good systems make at the highest level. Then I saw small business owners struggle without access to that knowledge. It doesn't have to be complicated—you just need someone to show you what actually works.
Big companies have teams of people handling operations. Small business owners are expected to figure it all out themselves while also running the business. That's not realistic. You don't need to hustle harder—you need someone to show you what to fix and how to fix it.
My Background
I have an MBA from Stanford and worked with startups, venture firms, and business accelerators. I also founded and ran a nonprofit—so I know what it's like to build something from nothing with limited resources.
How I Work
Methods That Work
I use approaches that have been tested in real businesses, not theoretical frameworks from a textbook. What works at scale can work for small businesses too—you just need to adapt it to your reality.
Solutions from Different Industries
What works in one type of business often works in others. I've seen the same problems show up everywhere—scheduling chaos, unclear responsibilities, reactive firefighting. The fixes are more similar than you'd think.
Realistic for Small Business
I'm not going to tell you to implement enterprise software or hire three new people. We work with what you have—your current team, your actual budget, your real constraints.
It's Your Business
You know your customers and your market better than anyone. I bring the operational know-how. Together we figure out what needs to change and how to actually make it happen.
Beyond Business
Ready to figure out what's broken and fix it?
Book Your Free Consultation
Let's talk about what's really going on in your business. No pressure, no pitch—just clarity.
Free 15-Minute Strategy Call
In this quick call, we'll discuss your biggest business challenges and explore how we can help.
Discuss Your Challenges
Get Initial Guidance
Explore the Fit
Zero commitment • No pressure • Just clarity